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500k Investment into 33 South Main, Naas

A €500,000 renovation and extension project has been underway for the last few months at 33 South Main in Naas Co. Kildare.

The premises was known as The Ivy for decades until Andy Hogan acquired the property in June 2017 and completely gutted, renovated and rebranded the establishment as 33 South Main.

Under Hogan’s tenure the original pub was completely reimagined and is now a contemporary sports bar and eatery with an open kitchen serving an all-day causal food menu, craft beers, cocktails gourmet burgers and spicy Louisiana style chicken wings.

The business has been closed due to the current Coronavirus restrictions but has been serving takeaway food and drinks since Friday 8th May.

Hogan has now added a 2,500 sq. ft event and live music space to the rear of the existing building with works almost completed. The new multifunctional offering, which will be known as The Stores Bar & Venue, will hold 200 people. Over €500,000 has been invested in the project and once complete will create 15 new full and part-time roles. This is in addition to the existing 28 people who are currently in the business.

“The idea for an extension at 33 South Main was first discussed with my team in early 2019 as we needed additional space for the growing number of party bookings we received in the lead up to Christmas 2018,” said Hogan. The initial concept, he said was to add a function room for weekend use only but as the year progressed and the business continued to grow, the need for additional bar and or dining facilities became the main driver behind the expansion plans.

Hogan commissioned P & R Design to create a design solution that would complement the pub and meet his business objectives. The brief was to create something that had a slightly younger, cooler vibe than the front bar.

As part of the overall project another area at the side of the existing Conservatory has also been renovated in order to add an additional 40 seats to the pub.

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