General News

39,000 Italians Read All About Ireland

A popular Italian travel magazine, In Viaggio, has dedicated its entire August issue to the island of Ireland.

The 126-page Irlanda 2016 edition will reach more than 39,000 Italian travellers – or potential holidaymakers for Ireland – this month.

Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited journalists and a photographer from the magazine to visit last June. The resulting August edition features photography throughout and articles including Gourmet itineraries along the Wild Atlantic Way and Belfast to Derry via the Giant’s Causeway, as well as information on Dublin, Galway, Cork, cycling and angling.

Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “We are really pleased with the excellent coverage in this month’s In Viaggio magazine. It’s a really good way of showcasing the island of Ireland to a large audience of potential Italian visitors for Ireland.”


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