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2m Australians Reading About Kilkenny

An article highlighting Kilkenny appeared in a recent edition of Traveller in Australia, profiling the city to more than two million readers.

Traveller is the holiday and travel supplement with The Sydney Morning Herald and The Age newspapers, and Tourism Ireland in Sydney invited journalist Daniel Scott to visit Kilkenny this summer. The resulting article appeared under the headline“Why Kilkenny is cool for cats, and featured some of the city’s main visitor attractions, including Kilkenny Castle, the National Craft Gallery and the Smithwick’s Experience.

The writer said that a “dynamic pulse thumps through Kilkenny’s old veins”. He also profiled some of Kilkenny’s festivals, including the Cats Laughs Comedy Festival and the Kilkenny Arts Festival, as well as places to eat, drink and sleep.

Sofia Hansson, Tourism Ireland’s manager Australia, said: “We are delighted with the excellent exposure for Kilkenny in Traveller, which is an excellent way of showcasing the city and county to a large audience of potential holidaymakers in Australia."

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