General News

25m Arabian Viewers to Tune into Ireland

A crew from Al Arabiya, a TV news channel based in Dubai, was filming on the island of Ireland at the end of September, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.

The crew was filming here for two different shows. Each will air to an estimated 25m viewers, or potential holidaymakers to Ireland, in the Middle East.

The TV crew’s itinerary included Bunratty Castle and Folk Park, Galway city, Kylemore Abbey, Monea Castle near Enniskillen, Lough Navar Forest and Titanic Belfast.

Aisling McDermott, Tourism Ireland’s Manager Asia, said: “Tourism Ireland was delighted to invite the Al Arabiya crew to film around the island of Ireland. Each of the programmes they’re filming here will be seen by around 25m viewers, inspiring them to put Ireland on their holiday ‘wish list’ for 2020.”

In 2018, around 71,000 visitors from the Middle East travelled to the island of Ireland. As well as highlighting things to do and see in Ireland, a key message for Tourism Ireland is the fact that Ireland is now visa free for UAE nationals.

Aisling McDermott continued: “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies, in the GCC and elsewhere around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”


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