Madison Square Garden in New York, the world’s largest beaver statue in Beaverlodge in Canada, a giant statue of a kissing couple in Amsterdam, the Clifton Suspension Bridge in Bristol, Caerphilly Castle in South Wales, the Dubai Frame and even the Smurf Statue in Brussels will join Tourism Ireland’s Global Greening initiative for the first time in 2020.
Tourism Ireland has announced details of some of the famous attractions and sites around the world which will go green to mark St Patrick’s Day this year, continuing the organisation’s first-half promotional drive to grow overseas tourism to the island of Ireland in 2020.
Other new sites and buildings taking part in Global Greening 2020 include: the National Museum of Qatar, City Hall in Bangkok, the World’s largest Hockey Stick and Puck on Vancouver Island and the National Theatre in London.
These new sites will join some ‘old favourites’ which have gone green in previous years – including the Leaning Tower of Pisa, the Moulin Rouge in Paris, Niagara Falls, the Sydney Opera House, Burj al Arab, the Chain Bridge in Budapest, the London Eye and many others.
Speaking at the launch, Minister for Tourism and Sport, Brendan Griffin T.D., said: “In Budget 2020, Minister Ross and I secured an allocation of almost €186m for tourism, up 10% on the last year’s allocation. Over the St. Patrick’s Day period, Ireland has a unique opportunity to renew the strong bonds with the international Irish community and our global partners.”
Niall Gibbons, CEO of Tourism Ireland, said: “2020 marks the 10th anniversary of Tourism Ireland’s Global Greening initiative and each year I am delighted to see even more well-known attractions and landmark sites wishing to get involved and join our St Patrick’s celebrations. The success of our Global Greening initiative is due in no small part to the great work that has been carried out across the world by Irish people and the Diaspora.
“Our St Patrick’s programme will span Great Britain, Mainland Europe, North America, Australia, as well as emerging tourism markets such as Japan and the UAE. There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media – and that’s an invaluable boost at this time of year for our overall tourism marketing drive for 2020.”
International journalists will visit Ireland, taking in the Dublin St Patrick’s Day parade during their time here. And Tourism Ireland will also exploit the profile of St Patrick’s Day with international media, sending images, video footage and news about Ireland to news desks around the world, as well as to its database of more than 20,000 travel and lifestyle media contacts.
New for St Patrick’s 2020 is Tourism Ireland’s ‘Green is the new black’ campaign. Modelled on the Black Friday premise, ‘Green is the new black’ will be a time-limited sales period, offering prospective visitors the opportunity to avail of savings on fares to travel to the island of Ireland and on tourism products on arrival.