2016 Bord Bia Marketing Fellowship Programme Launched

Bord Bia and the UCD Michael Smurfit Graduate Business School have launched their annual search for 20 graduates with a minimum of two years work experience to apply for its international marketing fellowship programme.

Successful applicants will undertake assignments in overseas markets on behalf of Irish food and drink companies, while working towards a masters degree. The fully funded programme merges academic learning with practical experience in order to support the growing Irish food industry.

Over the last eight years, more than 650 business development projects have been completed on behalf of Irish food and drink companies in markets all over the world.

Applications are now open for the MSc. International Marketing Practice, an intensive 12-month action learning programme. Those applying should be graduates with a minimum of 2-3 years work experience and an interest in business development and sales. Some placements will require fluency in a second language.

The programme is fully funded, with participants receiving a bursary of €22,800 in addition to having their tuition fees paid. Twenty candidates demonstrating the most potential to add value to the Irish food and drink industry will be selected.

Applications can be made by visiting www.smurfitschool.ie/bordbia. The closing date for applications is 5th March 2016.

Aidan Cotter, CEO, Bord Bia said: “This programme is contributing very positively to Ireland’s export success as it allows Irish food and drink companies access to new markets through a dedicated resource who can gather local insights to grow exports. It has the potential to contribute anything from €10-20m in additional sales for Irish food and drink companies over a three year period. We are looking for some of Ireland’s most ambitious, energetic and motivated individuals to represent us on the world stage and make a real difference to the future of our food and drink industry.”

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