The most popular travel TV show in Italy, Kilimangiaro, which has more than 1m viewers per episode, is filming in Donegal this week.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited camerawoman Annapia Chico and cameraman Diego Nicoletti to come and explore Donegal for Kilimangiaro, which airs on the national TV station RAI Tre.
They are filming at places like the Slieve League Cliffs, Donegal Castle, Mount Errigal, Glenveagh National Park and Castle, Horn Head, Fanad Head Lighthouse and Malin Head. The resulting programme will air towards the end of 2018.
“We are delighted that the Kilimangiaro TV show is filming in Donegal this week – it’s the kind of publicity that money simply could not buy and a superb way to highlight the North West section of the Wild Atlantic Way to more than 1m Italians, positioning Ireland as a highly desirable place to visit,” said Niamh Kinsella, Tourism Ireland’s Manager Italy. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.”
2017 was the best year ever for tourism from Italy to Ireland, when around 363,300 Italians visited, up 5.5% on 2016.