Fáilte Ireland has teamed up with mytaxi as part of its Dublin Welcome Programme, to help ensure taxi drivers are equipped with local knowledge that can be passed on to tourists.

An online training course has been developed, and over 500 tourism businesses nationwide have already completed it. The course has been customised from Fáilte Ireland’s Accredited Service Excellence Programme.

To date over 1,200 mytaxi drivers have signed up to the online training module, which provides information on Dublin’s main attractions and the importance of local knowledge when welcoming visitors.

The initiative will provide mytaxi drivers with information on the importance of tourism to the economy, Fáilte Ireland’s programme brands, and guidance on how to deal with customer service expectations, feedback and queries. Successful trainees will receive a Fáilte Ireland Service Excellence certificate.

The Minister of State for Tourism, Brendan Griffin T.D., said: “The importance of providing excellence in customer experience cannot be underestimated especially in tourism facing sectors. For example, 35% of international visitors use the services of a taxi while here and it is extremely important that this first interaction is positive as we want visitors to experience the very best of Dublin.”

Liz Halpin, Head of Dublin at Fáilte Ireland, said: “As part of the online training for the Programme, drivers will learn about exceeding customer expectations, handling customer feedback and how to continually improve the customer’s experience.”

Fiona Brady, Head of Operations Ireland, mytaxi, said: “With cross-border use of the mytaxi app across Europe up 200% last year, this programme is a tremendous opportunity for mytaxi drivers to be ambassadors for our city and benefit from Ireland’s vibrant tourism sector.”

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