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Taste of Place Charter Launched

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Aisling Flanagan, Velvet Cloud; Kevin Quinn, Fáilte Ireland; Jack O'Keeffe, Head Chef; Vanessa Greenwood, MD Cooks Academy.

Fáilte Ireland has officially launched its new food innovation programme, Taste of Place.

The programme aims to help Dublin visitor attractions improve and enhance its food and drink offerings.  In 2016, almost six million overseas tourists visited sites of historical or cultural interest in Ireland which include museums, national parks, and interpretive centres.

The programme aims to support catering teams at high density attractions in delivering an authentic and quality food and beverage experience that is rooted in place by:

  • Introducing more menu options that reflect the culinary traditions of a local area.
  • Sourcing ingredients from local Irish suppliers.
  • Linking elements of the food offering to the wider destination brands.

Participating Dublin attractions – National Botanic Gardens, Kilmainhan Gaol, Dublin Zoo, Trinity College, Abbey Theatre, the National Library, Teelings Irish Whiskey Distillery and the GPO – Witness History – who commit to the changes outlined in the charter will complete a three day programme with cookery demonstrations from  chef Domini Kemp, and meet local producers at Cooks Academy.

The three day workshops will include an introduction to how food motivates tourists, with participants discovering the latest tourist trends and culinary concepts together with best practice examples of where local authentic food offerings drive revenue growth in business and enhance value perception.  They will also get a variety of cookery demonstrations and take part in working sessions to inspire change and deliver a renewed food and beverage offering.

Sinead Hennessy, Food Tourism Officer with Fáilte Ireland commented: “From the tourist’s perspective, the food and beverage offered at visitor attractions is a core part of the entire experience and should be viewed as a critical revenue driver and not ancillary to the visit.  This new Taste of Place charter is the first step in ensuring that visitors to Ireland’s attractions encounter an enhanced offering that is reflective of Ireland’s growing food reputation.”