Ireland’s most important travel trade event, Meitheal 2017, takes place this week on Wednesday 29th & Thursday 30th March at Punchestown, and Minister of State for Tourism and Sport Patrick O’Donovan has welcomed delegates ahead of the show.
Meitheal will see hundreds of overseas tourism buyers from over 19 different countries meeting and agreeing future business with Irish tourism businesses. over the course of the two days.
Held annually each spring and organised by Fáilte Ireland, in association with Tourism Ireland, Meitheal provides a platform for Irish tourism operators to win new contracts and customers for next season and beyond. This year’s event involves:
- 277 overseas tour operators from 19 different countries
- 360 Irish businesses attending
- 12,000 face to face meetings programmed
- 13 familiarisation tours for international operators – visiting Dublin, Ireland’s Ancient East and the Wild Atlantic Way
Minister O’Donovan said: “Meitheal is an integral part of the tourism calendar and has a proven ability to generate new business for the tourism sector. I am particularly pleased to see that a number of familiarisation trips have been arranged by Fáilte Ireland for the overseas buyers while they are here so that they can get a first-hand experience of Ireland.”
Research from last year’s event found that 90% of Irish businesses were satisfied with their experience at the trade event, with 1,500 new contracts being signed as a result of the show. Two thirds of Irish attendees were expecting more business as a result of the 2016 event.