Irish Distillers, the Pernod Ricard-owned distiller that produces Midleton and a host of other well known brands, has launched Method and Madness; a new range of experimental super premium Irish whiskeys.
Four new Irish whiskeys underpin the initial Method and Madness releases, each with its own twist; a single grain Irish whiskey finished in virgin Spanish oak; a single pot still Irish whiskey finished in French chestnut; a single malt Irish whiskey finished in French limousin oak; and a 31 year old single cask, single grain limited edition bottled at cask strength.
Brian Nation, Master Distiller at Irish Distillers commented: “The passing on of knowledge and skills is part of our DNA from our long line of master distillers, to the generations of coopers that served their apprenticeships at the Midleton Distillery. In fact, this summer our apprentice cooper, Killian O’Mahony, will become our first qualified cooper in over 40 years.”
Karen Cotter, who joined Irish Distillers as a graduate distiller in 2012, said: “Method and Madness is a great opportunity for myself and the team to work closely with and learn from the whiskey masters. Our micro distillery in Midleton will act as an experimental hub enabling us to trial and test new spirit types followed by aging in new cask types. The process will see new Method and Madness releases but also others that may never see the light of day. It’s a really exciting project to be involved with.”
The initial Method and Madness releases will be available in the UK, France and Ireland from March priced between €49 and €79. The Method and Madness 31 year old single cask, single grain will be available in the same territories from April 2017, priced at €1,500.