Grabbing Your Slice of the Foodservice Game

Grabbing Your Slice of the Foodservice Game

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For a market that’s in rude health right now, it’s tough to look beyond foodservice. The “eating-out-of-home” industry in Ireland hit new heights in 2016, growing to a record €7.5bn according to a report from Bord Bia. The scale and pace of this growth is showing no sign of waning either; the domestic foodservice market is expected to be worth €9bn+ by 2020. From this, compelling opportunities emerge for a broad range of operators: restaurants, coffee shops, pubs and more.

Bord Bia’s report also shows there’s much more to foodservice than simply offering food to eat out of the home. The fast-casual channel is one to watch, with growth expectations three times the overall market rate. Pubs, meanwhile, are shaking off the burden of greater operating costs to deliver a sizeable chunk of consumer spend. And when it comes to consumer expectations, a clear set of overarching trends dominate the scene: authenticity, health, provenance and value.

In the US, three of the five fastest-growing foodservice brands in 2015 were quick-service chains like Blaze Pizza.

At Hire-Innovation, we aim to make sure that operators throughout Ireland have the capacity to tap into the latest foodservice trends. With our latest rental concept, we believe we do just that. In partnership with Pizza Sorrento, we present a solution that ticks all those on-trend boxes. For businesses, it’s a low-cost, high-margin and easy-to-install pizza proposition. For consumers, it’s quick, authentic, natural, healthy and Irish made. You won’t need any specialist skills either!

Why Pizza Sorrento?

Pizza: a popular foodservice solution. It fits the fast-casual mould to perfection. In the US, three of the five fastest-growing foodservice brands in 2015 were quick-service chains like Blaze Pizza and MOD Pizza. The latter, incidentally, has now launched in the UK. In Ireland, meanwhile, the strong sales performance of companies like Domino’s and frozen pizza producers shows a keen appetite for pizza. It’s why we think our Pizza Sorrento rental concept offers so much potential.

Pizza Sorrento will propel you into profit with just eight or nine pizza sales a week.

Our concept lets operators of all shapes, sizes and types offer a genuine Italian pizza experience to operators of all shapes and sizes. It lets you introduce a foodservice element for the first time, or complement your existing menu. The purpose-built oven we deliver as part of your package is user-friendly and works off any standard socket. It’s a highly versatile, low-maintenance product that fits anywhere on your premises and cooks two restaurant-quality pizzas in three minutes!

To talk about this proposition in equipment terms, however, is to overlook a critical component of this foodservice solution: the product itself. At the centre of our concept is the quintessential taste of Italy’s Amalfi coast; stone-baked pizzas created from artisan sourdough bases; salivating sauces; and premium, fresh toppings. More importantly, it caters for all those overriding trends in the Irish eating out market – it’s natural, authentic, healthy and has its roots here in Ireland.

The domestic foodservice market is expected to be worth €9bn+ by 2020.

The figures speak for themselves too. For operators short on kitchen space, lacking expertise or keen to add an extra dimension, Pizza Sorrento will propel you into profit with just eight or nine pizza sales a week. In reality, however, you could achieve that in one night – so imagine just the returns if you achieve that target every day of the week!

To explore how Pizza Sorrento can help raise your foodservice game, call 1890 846 846 or email sales@hire-innovation.com today!