Fáilte Ireland’s first phase of its orientation signage for Ireland’s Ancient East is continuing with four visitor orientation signs now installed in Co. Westmeath.
The signs are part of a multi signage programme envisaged for Ireland’s Ancient East, with similar branded orientation signage expected to be in place at 80 key sites throughout the region in the coming months.
The new signs have been sited at:
- Athlone Castle Visitor Centre
- Belvedere House and Gardens
- Kilbeggan Distillery Experience
- Tullynally Castle & Gardens
Fáilte Ireland’s Head of Ireland’s Ancient East, Jenny De Saulles emphasised: “For too long, most overseas tourists have seen the south east, midlands and north east as a region to travel to for a day or simply just to travel through. Ireland’s Ancient East seeks to change all that by creating enough ‘stickiness’ and points of curiosity that visitors will slow down, explore the region and stay overnight. These signs are geared to encourage that behaviour.”
